Barbie Launches ‘Women in Film’ Collection, Including Studio Executive, Director and Cinematographer Most Popular Must Read Sign Up for Variety Newsletters More From Our Brands Viral Watch


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Barbie is set to direct her first feature film.

No doubt inspired by Greta Gerwig’s “Barbie” blockbuster this past summer, Mattel has announced that their annual “Career of the Year” collection this year will feature a slate of film vocations such as a film director, studio executive, cinematographer and, of course, movie star.

Barbie’s newest “Career of the Year Women in Film” collection will become available on the Mattel Shop website, Amazon, Target and Walmart starting Jan. 10, with each doll donning an outfit and accessories themed to their profession. The Studio Executive Barbie is equipped with yellow sunglasses and a smartphone, while Cinematographer Barbie sports a purple “Chase Dreams” t-shirt and carries a clipboard.

The four new Barbies join the more than 250 career dolls that have released since the brand’s “Career of the Year” franchise dropped in 2010. Since then, the historic dolls have gotten their feet wet in dozens of industries such as medicine, science, journalism and computer science.

In 2023, Barbie introduced the Women in Sports doll, featuring a General Manager, Coach, Referee, and Sports Reporter. In 2022, Barbie introduced the Eco-Leadership Team as the Career of The Year, including a Chief Sustainability Officer, Conservation Scientist, Renewable Energy Engineer and Environmental Advocate.

In addition to their “Career of the Year” dolls, Mattel has also released dozens of top-selling Barbies inspired by real-life icons. Most recently, the Stevie Nicks Barbie sold out within minutes, and is now reselling for hundreds of dollars on resale sites such as Ebay.

So, you’ll want to grab your Women in Film Barbies before they sell out. Shop through the entire collection below:



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