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Ahead of his highly anticipated halftime performance at Super Bowl LVIII and his ninth studio album “Coming Home,” Usher has been announced as the face of Skims‘ new menswear campaign. The campaign, announced Monday morning, will also be accompanied by a special limited-edition release of the singer’s upcoming album available exclusively on the Skims website.
Shot by Donna Trope, the campaign features two of the shapewear brand’s already-existing menswear collections: Skims Stretch, a collection of lightweight, ultra-soft pieces, and Skims Coon, a lineup of essentials built from a soft, mid-weight coon blend with built-in recovery. The latest menswear drop will also include four new colourways: Stone, Midnight Blue, Military and Oxblood.
“When I was asked to partner with Skims Mens, I was so humbled,” Usher said in a statement. “Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense.”
“Launching this campaign ahead of multiple career milestones feels like a full circle moment, with Skims supporting the release of my new album, ‘Coming Home,’” he continued. “With the way that I move, being this comfortable in what you wear is essential. Skims is about embracing who you are, inside and out, and feeling empowered to express yourself authentically.”
In tandem with the campaign, Skims will also release an exclusive, digital-download version Usher’s upcoming album, featuring an alternative cover and bonus track “Naked.” The special-edition version will be available on the Skims website the first week of release, starting Feb. 8 at 9 p.m PT.
Kim Kardashian’s Skims launched into men’s headfirst last October, when they announced that they would be the official underwear partner of the NBA and released a star-studded campaign featuring Neymar Jr., Nick Bosa and Shai Gilgeous-Alexander.
Usher joins a growing list of bold-faced names to pose for the shapewear brand. Last month, Lana del Rey starred in Skims’ Valentine’s Day campaign, the same week the singer was announced as the 2024 Coachella headliner. Before that, “Sex and the City” star Kim Catrall fronted the Best of Skims campaign, and stars such as Ice Spice, PinkPantheress and Sza have also all partnered with the brand.
Check out Usher’s Skims campaign video below, and shop through the collection on Skims.com. Skims Mens is available to purchase exclusively on Skims.com from Feb. 12 at 8 a.m. PT, in sizes XS-5X with prices ranging from $16-$44 for single pieces and $42-$98 for packs.